Innovation Beauty Story

Where it all began

Innovation Beauty began in Northampton in 2015, driven by a passion for beauty, education and helping professionals achieve better results.

In 2018, we launched the Innovation Beauty Academy, bringing our practical salon experience and professional knowledge into education.

Since then, Innovation Beauty has grown into an international education brand, supporting lash and brow professionals both in person and online.

Education built by professionals

Our education is created with real beauty professionals in mind.

We work alongside experienced lash and brow artists and educators to develop practical, relevant training that helps professionals improve their skills, build confidence and grow their businesses.

We believe great education should teach more than just a technique. It should give you the knowledge and confidence to use it successfully in your own business.

Innovation Beauty Pro

Today, Innovation Beauty Pro focuses on professional beauty education and digital resources.

Our platform offers:

• Online training courses
• Live and recorded webinars
• Educational PDFs and resources
• Business and pricing tools
• Practical resources for lash and brow professionals

Our courses and resources are available to beauty professionals around the world, with selected programmes also available in multiple languages.

Our mission

Our mission is simple:

To help beauty professionals learn, grow and build better businesses through accessible, practical and innovative education.

What started in Northampton has grown into a global community of beauty professionals, and we are excited for what comes next.

Innovation Beauty Pro
Learn. Improve. Innovate.